Lane Soelberg started in a Sears Craftsman red vest and ended up in rooms where deals between The Trade Desk, Pinterest, and Yahoo got shaped. Along the way he produced an indie film for $100K, scaled Madhive from $25M to $100M, pitched the first AMA-style online talk show with AOL, and learned the lesson that has defined his entire career: metrics beat no metrics.

In Episode 37, Lane joins Robert and Munir for a Chicago-rooted conversation about curiosity as a creative engine, doing the jobs nobody else wants, why the pendulum is swinging back toward analog and small tight teams, and the three pieces of advice he'd give anyone trying to build something now. Plus a 1961 Leo Burnett quote that still holds up, a Joe Pytka story you have to hear, and a Chicago mixtape that runs from Cheap Trick to Gang Starr to Uncle Tupelo.

The happiest guys on the internet are back. Yo Munir.