Every industry, including animal welfare, uses jargon - the terms and acronyms familiar to those working within the field but often leaves everyone else scratching their heads. The alphabet soup of acronyms and technical language can confuse the public and makes saving lives more difficult.

Best Friends recently conducted a research project to understand better the public’s knowledge of and affinity for the myriad terms used around cats and cat issues. What did we learn?

This week we're joined by Best Friends marketing manager Amy Dávila Sánchez who breaks down the research results.

The period to submit session proposals to speak at the 2022 Best Friends National Conference in Raleigh, North Carolina is now open but closes on November 19th. Submit now: https://bestfriends.org/events/best-friends-national-conference/speaking-proposals