This episode features the excellent Laoise Sheehan. Laoise is a Social Media Expert running her own business at Perception Social Media. Laoise has found her niche in festivals and events on social media. Her day-to-day work is usually around the difficult task of selling out events. She gives an overview of her process in growing an account from 0. How she builds audiences and if she uses third-party platforms to assist with her work. She talks about Lead Enforce and how targeting similar events or target audiences is a good way to build momentum. We talk about Meta Ads and TikTok Ads the differences and how Laoise is adapting to TikTok ads. This a good episode for anyone looking to understand event marketing via social media.