The Human Centered Design Podcast (This is HCD) | Service Design & UX

Lar Veale 'Embedding Jobs to be Done into banking'

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Just announced 'Doing Design Festival V2' - June 18 2021

Today on the show we have Lar Veale, Lead UX Designer for Business Banking in AIB - one of Ireland’s biggest banks. We speak about the journey both Lar and AIB went on introducing Jobs to be Done, and what this actually entailed. I have little experience with JTBD, so I was extra curious and approached the conversation as someone curious about some of the caveats that come with introducing new ‘things’. 


  • https://twitter.com/laurenceveale

  • https://rosenfeldmedia.com/books/jobs-to-be-done-book/

  • https://strategyn.com

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      The Human Centered Design Podcast (This is HCD) | Service Design & UXBy The Human Centered Design Network
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