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Today on the show we have Lar Veale, Lead UX Designer for Business Banking in AIB - one of Ireland’s biggest banks. We speak about the journey both Lar and AIB went on introducing Jobs to be Done, and what this actually entailed. I have little experience with JTBD, so I was extra curious and approached the conversation as someone curious about some of the caveats that come with introducing new ‘things’.
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By Gerry Scullion4.5
1515 ratings
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.
Join our Community: https://circle.thisishcd.com/Join-Community
Today on the show we have Lar Veale, Lead UX Designer for Business Banking in AIB - one of Ireland’s biggest banks. We speak about the journey both Lar and AIB went on introducing Jobs to be Done, and what this actually entailed. I have little experience with JTBD, so I was extra curious and approached the conversation as someone curious about some of the caveats that come with introducing new ‘things’.
Creators & Guests
Like what we do? Make a Tip. Or Leave a review: https://ratethispodcast.com/hcd
Sponsor links

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