The Purpose Pod

Lara Viada of Spanish impact fund Creas on aligning KPIs with incentives to maximise impact alongside profit


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“Why are we measuring Impact? To make sure we are maximising impact”  


Across the impact investment industry there is an ongoing evolution of impact measurement. But how often do you hear details of the Key Performance Indicators (KPIs) that impact funds are actually using and the reasons that they were chosen? In this impact masterclass, Lara Viada of Creas, Spain’s pioneering impact investment intermediary, now in the process of raising a third fund of €70m, reveals all, including:


- The magic ingredients impact investors are looking for in founder teams

- Detailed IMM framework and KPI examples across elderly care, nutrition and education

- How the European Investment Fund (EiF) has been instrumental in scaling the impact investment sector

- The advantages of impact fund sector/vertical specialisation and why Creas transitioned to 'Empowering people, Caring for People and Regenerating the Economy'

- Using Theory of Change to identify actionable impact KPIs that inform strategic decision making

- How Creas use the EiF impact carry model to tie in the impact performance of their funds with 100% of their potential carried interest to safeguard and maximise their impact

- How funds can stand out to entrepreneurs in an increasingly competitive impact fund marketplace

- Novel approaches to getting into the impact finance sector, book recommendations, inspiration from India and more!


“If the social impact multiple of the fund is below 60%, then we don’t get any carried interest” 


Creas - Impact Fund

Creas 2024 Impact Report (EN)


Creas investees discussed:

Qida

ZenEducate

Smileat


The European Investment Fund (EIF)

EIF and Creas Impacto II Fund


A day in the life of Abed Salama, by Nathan Thrall


Investing for Purpose


Impact Europe


Social Value International


Impact Frontiers


Global Impact Investing Network


SDG Goals


#ImpactInvesting #ImpactKPIs #Marketbuilding

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The Purpose PodBy Investing for Purpose / Richard Mullane