<p>As Larisa Walega, VP of Marketing at Ziebart International, shares in this episode, marketing leadership is about helping your employees become great marketers, and marketing is about connecting with your customers. Learn how data, technology, and people-centricity work together to create customer journeys that build consumer loyalty—and happy marketing teams.</p>

As Larisa Walega, VP of Marketing at Ziebart International, shares in this episode, marketing leadership is about helping your employees become great marketers, and marketing is about connecting with your customers. Learn how data, technology, and people-centricity work together to create customer journeys that build consumer loyalty—and happy marketing teams.

Larisa Walega on Building Data-Driven Customer Journeys as a Franchise Marketing Leader

The Multi-location Marketing Leader is a podcast exploring how multi-location marketers grow brands and franchises across multiple markets. In every episode, a host from Netsertive interviews multi-location marketers, franchisees, and other industry players to uncover stories and strategies that will help each listener become a dynamic, multi-location marketing leader.

Share Larisa Walega on Building Data-Driven Customer Journeys as a Franchise Marketing Leader

Sign up to save your podcasts

Larisa Walega on Building Data-Driven Customer Journeys as a Franchise Marketing Leader

Larisa Walega on Building Data-Driven Customer Journeys as a Franchise Marketing Leader