Larry Asher is the director of the School of Visual Concepts in Seattle, which helps people in marketing, branding, design, UX, and content creation fill in the gaps in their knowledge. A former copywriter and creative director, Larry has won several national awards for his creative work, including the AAF’s Silver Medal for lifetime achievement. Larry is also the author of Do or Die, a business book published as a tablet app on the future of marketing. Larry’s company, Worker Bees, also provides marketing communications services to clients in the healthcare industry.

 

Larry joins me on the podcast today to share how the School of Visual Concepts keeps up-to-date with industry trends and predicts which courses students are most likely to find helpful in the future. He discusses the importance of understanding the strategy behind your content, and why it’s key when building an effective creative brief. Larry also outlines how the COVID-19 pandemic allowed SVC to lean into remote learning and pivot to offer classes with international instructors who are renowned in their niche.

 

‘SVC is the place where you go to learn from top working professionals.”’ - Larry Asher

 

“This is a world that really demands that you enjoy meeting people and like to be a connector.” - Larry Asher

 

“What the world doesn't need is more work that just checks off all the boxes. It needs work that makes a difference and moves the market.” - Larry Asher

 

This week on Inside the Creative Studio:

• How SVC put together specially created courses to serve particular needs
• Where SVC find the right people to teach and why they prefer to bring in professionals to lead their courses
• Industry trends that Larry is seeing in the creative industry as a result of COVID
• Larry’s predictions for the future of the creative industry over the next six to 12 months
• The number one topic that SVC is asked to build training courses on and why
• Why it’s essential to unpack the strategic needs behind a task to enable creatives to innovate and produce more impactful work
• How to use SVC’s creative evaluation template to structure an effective creative brief

 

Connect with Larry Asher:

• SVC Seattle Website
• SVC Seattle on Facebook
• SVC Seattle on Instagram
• SVC Seattle on Twitter

 

Connect with Wayne Barringer:

• WBC In-House Advisors Website
• WBC In-House on LinkedIn