When you speak to someone, whether it's the president of United States, a CEO, or someone you meet at a coffee shop, you want to make a personal connection. Larry Benet knows about connecting better than arguably anyone. The CEO of the Speakers and Authors Networking Group (SANG), a group comprised of some of the most successful speakers and authors in the world, Larry is known to be one of the most connected guys on the planet. In this podcast episode, Larry shares his powerful formula for connecting—a five-part process for how you can build and create relationships. Listen to find out how you can leverage this strategy to build relationships across many industries.