Scott Cluthe has two cutting edge guests on the new world of what works in business. First Steve Harper, author of The Ripple Effect.Then Scott talks with Larry Kramer, author of the hot new book, C-Scape. Steve Harper's Ripple Effect is provocative and practical. The Ripple Effect is filled with valuable strategies for both veteran and rookie networks. New chapters spotlight emerging social media technologies and create an emergency networking plan when the economy takes a nose dive.

Learn to get what you really want by first giving of your time, your talent and your expertise. As you''' discover, the ROI of selflessness is truly astounding. The Ripple Effect will teach you how to:

Create deeper, more meaningful relationships

Use new social media sites like Facebook and Twitter to extend your connecting efforts online

Avoid common networking mistakes, both online and in person

Leverage your network to open new doors and create new opportunities

Establish connection lifelines that will bail you out when things get really tough

Then Scott talks with Larry Kramer. Larry Kramer, the founder of MarketWatch.com and former president of CBS Digital Media, offers a bold, pioneering report on what businesses must do to survive and thrive in the digital media revolution. Using case studies of companies such as Apple, Procter & Gamble, Netflix, and GE, Kramer not only draws a clear map of twenty-first century commerce, but charts the way forward. Readers wondering how to implement digital-age business strategies like those found in Clay Shirky’s Here Comes Everybody, Chris Anderson’s The Long Tail, or Jeff Jarvis’ What Would Google Do, look no further than Kramer’s groundbreaking C-Scape.