The B2B Revenue Executive Experience

Larry Levine on How To Remain Authentic


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Authenticity is one of the biggest challenges for salespeople in a profession that’s so laden with rejection that many fear it. Yet, authenticity is what separates the sales reps from the sales professionals and it's what buyers want.

We sat down with Larry Levin, co-founder of The Social Sales Academy and host of the Selling from the Heart podcast to talk about how authenticity plays a role in sales.

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The B2B Revenue Executive ExperienceBy Cory Cotten-Potter

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