Larry McCoy is the Marketing & Media Director, for The Outdoor Group. Larry had a passion for the outdoors at an early age and cut his teeth in the industry behind the lens of a camera. His passion drove him to want to work even deeper within the outdoor space. He is currently the host of Respect The Game TV on Sportsman Channel. The Outdoor Group specializes in the development and manufacturing of premium quality archery and hunting equipment for the outdoor space.

Established in 2012, The Outdoor Group is the parent company of Elite Archery, Scott Releases, Custom Bow Equipment, Duel Game Calls, Winners Choice Bowstrings, Slick Trick Broadheads, Solid Broadheads, Clutch Outdoors and Perfect Form Manufacturing.