The 30-60-90 Day Plan? Straight to the Trash.

Let’s be real – no one actually uses that thing. You put one together for your final interview and straight to the trash it goes

The traditional 30-60-90 day plan is a waste. It’s filled with shallow milestones, checklist-ticking, and rushing through “stages” that don’t move the needle. Plus, the whole process takes way too long.

So, what should a new sales leader focus on when they step into a company?

I’m 100% aligned with Larry on how he views his entry as a CRO/Global Sales Leader/US Sales Leader.

⚠️ Forget arbitrary timelines and pointless checklists.

The best Sales Leaders I’ve worked with, recruited for, and strategized with, focus on these things:

🟢 Who’s my top talent?

🟢 Who are our best customers, and what do they really think of us?

🟢 Who are our top vendors or partners, and how do they view us?

🟢 Is our sales compensation driving the right behaviors?

No predetermined plan here.

This is about being strategic, not reactive. Your best sellers, customers, and Vendors/partners will tell you exactly what’s working – and what’s not.

The real planning starts when you figure out what's broken and what’s actually working.