“Most organizations direct the majority of their development resources to the C-suite, but still expect mid-level managers to attract, engage, retain, and develop talent,” say management consultants Larry Sternberg and Kim Turnage, authors of the new book MANAGING TO MAKE A DIFFERENCE: How To Engage, Retain, & Develop Talent For Maximum Performance. “Successfully juggling everyday duties while maintaining team performance and leading around roadblocks leaves little room for management planning.” The book serves as a guide to help readers grow as managers, with a series of lessons drawn from Sternberg’s own experience, as well practical exercises that put the principles into action.

In the pursuit of business goals and promotions, it’s easy for managers to lose sight of the needs of their employees. Yet managers who want to stand out from the pack would do well to focus on making a difference in the lives of the people they manage.

Larry Sternberg is a senior executive at management consulting firm Talent Plus, Inc. where he has designed and conducted training programs on a variety of topics for thousands of executives and managers.