Instinctif Talks

Larry Weber on Navigating the US Elections, Tech Policy, and Strategic Communications

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Moray Macdonald, Managing Director at Instinctif Partners is joined by Larry Weber, a globally renowned expert in public relations and marketing. With over 40 years of experience, he has founded multiple successful integrated marketing agencies, including Racepoint Global and Weber Shandwick, shaping international and emerging companies into powerhouse brands.

 

Key Takeaways:

  1. Purpose-Driven Tech Positioning: Learn how to align tech positioning with purpose, creating meaningful impact in today's dynamic landscape.
  • Evolution of Technology and AI: Gain insights from Larry's journey, from launching HTML for Tim Berners-Lee to navigating the complex AI landscape of today.
  • US Election Dynamics: Dive deep into the upcoming US elections, as Larry shares his predictions and insights into the challenges facing both candidates.
  • Navigating Social Media and Disinformation: Explore the role of social media in polarisation and disinformation, and discover strategies for navigating these challenges effectively.

    • Email [email protected] to get in touch with our expert team.

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