Some people beat the system, others create their own. This episode of SelectConversations features LaRussell, the Vallejo, California rapper sharing the table as an independent artist who offers ownership to his supporters. UnitedMasters Head of Brand Strategy and Editorial Damien Scott sits down with LaRussell to break down his algorithms, fan equity, merch strategy and the importance of building a team. Tune in for more gems from UnitedMasters SelectConversations, presented by Ally.

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