Amanda Slavin is CEO and Founder of CatalystCreativ an experience studio that helps brands engage millennials through inspirational on and offline experiences, strategy, consulting and implementation. Formed in 2012 in partnership with Tony Hsieh’s Downtown Project, CatalystCreativ helps individuals, brands, and movements come together to create a ripple of impact. Amanda has also founded Catalyst Week and Creativ Week, a monthly educational immersive experiences of carefully selected influencers that act as a lens into Las Vegas’ Downtown Project for people all over the world. On this episode you’ll learn: Amanda’s first encounter with Zappo’s CEO Tony Hsieh and what was his interest in investing in Las Vegas? Why are branding and experiences, as opposed to sales, so important to focus on when trying to reach a millennial consumer base? What are some of the most common mistakes brands make when targeting millennials and Gen X?