Ken Smerz had a brilliant idea for a company. What if you could take highly detailed laser scans of a facility and create a 3D digital twin so that contractors and developers could safely and quickly plan out upgrades and renovations. “And who wouldn't want to do that?” Ken thought. It turned out, nobody wanted to do that. 

At least, not at first. Ken learned the hard way that succeeding in business takes so much more than an awesome idea. Eventually, they learned to demonstrate the value of their product and how to communicate it to contractors and developers. And now, ZELUS is working with clients on projects around the globe.