"YOU DO WHAT?"

Lash Artist


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Summary: Bethany shares her journey as a lash artist, from attending beauty school to running a successful lash business. She discusses the day-to-day tasks of a lash artist and the pricing structure for lash services. Bethany also talks about her decision to focus solely on lash extensions and the challenges she faced in the industry. She shares the impact of COVID-19 on her business and the growth of her clientele through word-of-mouth referrals. Finally, Bethany explains her role as a manager in a salon and the benefits of managing her own space. In this conversation, Bethany discusses the costs and overhead of running a lash business, including supplies and studio expenses. She also shares her income and financial success, making over $100,000 a year. Bethany emphasizes the importance of continuous learning and growth in the beauty industry. She explains why she hasn't heavily promoted her business on social media and instead focuses on organic growth. Bethany advises finding your niche and catering to the clients who appreciate your work. She recommends lash extensions as a fun and rewarding career, but cautions that it requires dedication and perseverance.

Takeaways

  • Running a lash business involves costs for supplies such as lash extensions and adhesive, as well as studio expenses.
  • Bethany makes over $100,000 a year from her lash business, demonstrating the potential for financial success in the industry.
  • Continuous learning and staying updated with new techniques and trends is crucial for success in the beauty industry.
  • While social media can be a useful tool for promotion, organic growth and word-of-mouth referrals can also be effective.
  • Finding your niche and specializing in a particular style or technique can help attract clients who appreciate your work.
  • Not every client is a good fit for your business, and it's important to focus on the clients who align with your style and values.
  • Lash extensions can be a fun and rewarding career, but it requires dedication, hard work, and a willingness to continuously improve.
  • Chapters00:00Introduction and Background03:25What a Lash Artist Does06:16Clientele and Pricing10:04Running a Lash Business13:10Decision to Attend Beauty School17:52Working in a Salon and Learning Lash Extensions21:05Transitioning to Lash Artist28:03Opening a Salon Suite32:37Transitioning to Full-Time Lash Artist37:21Impact of COVID-1943:46Managing a Salon44:12Costs and Overhead49:26Income and Financial Success54:03Continuous Learning and Growth57:45Promotion and Social Media58:06Finding Your Niche59:26Not Every Client is for You01:00:24Recommendations and Advice

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    "YOU DO WHAT?"By Ty Wheeler