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Lashay Lewis, Founder of Authority Plug: Micro Action and Macro Patience
Guest: Lashay Lewis, Founder of Authority Plug and B2B SaaS Advisor
Laura is joined by Lashay Lewis, Founder of Authority Plug and B2B SaaS advisor. Today, she has what some people call a “cult-like” following, but it was not always this way. Despite her 15+ years of experience and all her knowledge, like many of us, she struggled with imposter syndrome and faced a lot of rejection. She persevered, shifted her mindset, and is now experiencing a meteoric rise.
In this episode, Laura and Lashay dive into Lashay’s story, what inspired her to start her company, how she is growing her business, and her unique approach to working with B2B SaaS teams.
They discuss:
- How to deal with imposter syndrome and rejection
- Lashay’s mantra: Micro Action and Macro Patience
- Lashay’s unique approach to content and growth
- How marketers leverage a data-focused narrative to drive influence with internal teams
- Building a supportive network and finding your “village”
Connect with Lashay Lewis:
- LinkedIn
- Lashay's Content Marketing Dashboard (used by over 2000 marketers every day!)
Connect with Laura Colagrande:
- LinkedIn
- Youtube
Lashay also gives a shout-out to Jess Cook, Dave Gerhardt, Tas Bober. They also mention Exit Five (B2B marketing community)
Timestamps:
(00:00) -- Intro
(03:40) -- Believing in Yourself and Overcoming Rejection
(09:11) -- Building a Strong Following and Seizing Opportunities
(11:31) -- Prioritizing Mental Health for Success
(25:56) -- Tying Yourself to Measurable Goals and Demonstrating Impact
(27:20) -- The Power of Data-Driven Content Marketing
(28:17) -- Aligning Marketing and Sales for Success
(29:44) -- Clear Communication and Collaboration
(30:43) -- Taking Micro Actions and Having Macro Patience
(32:52) -- The Transition to Strategic Business Growth
(46:21) -- Introducing Bofu.ai: An AI Writing Copilot
(49:21) -- Closing and Influence Shout Out
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit softsides.substack.com
View all episodes
By Laura ColagrandeGuest: Lashay Lewis, Founder of Authority Plug and B2B SaaS Advisor
Laura is joined by Lashay Lewis, Founder of Authority Plug and B2B SaaS advisor. Today, she has what some people call a “cult-like” following, but it was not always this way. Despite her 15+ years of experience and all her knowledge, like many of us, she struggled with imposter syndrome and faced a lot of rejection. She persevered, shifted her mindset, and is now experiencing a meteoric rise.
In this episode, Laura and Lashay dive into Lashay’s story, what inspired her to start her company, how she is growing her business, and her unique approach to working with B2B SaaS teams.
They discuss:
- How to deal with imposter syndrome and rejection
- Lashay’s mantra: Micro Action and Macro Patience
- Lashay’s unique approach to content and growth
- How marketers leverage a data-focused narrative to drive influence with internal teams
- Building a supportive network and finding your “village”
Connect with Lashay Lewis:
- LinkedIn
- Lashay's Content Marketing Dashboard (used by over 2000 marketers every day!)
Connect with Laura Colagrande:
- LinkedIn
- Youtube
Lashay also gives a shout-out to Jess Cook, Dave Gerhardt, Tas Bober. They also mention Exit Five (B2B marketing community)
Timestamps:
(00:00) -- Intro
(03:40) -- Believing in Yourself and Overcoming Rejection
(09:11) -- Building a Strong Following and Seizing Opportunities
(11:31) -- Prioritizing Mental Health for Success
(25:56) -- Tying Yourself to Measurable Goals and Demonstrating Impact
(27:20) -- The Power of Data-Driven Content Marketing
(28:17) -- Aligning Marketing and Sales for Success
(29:44) -- Clear Communication and Collaboration
(30:43) -- Taking Micro Actions and Having Macro Patience
(32:52) -- The Transition to Strategic Business Growth
(46:21) -- Introducing Bofu.ai: An AI Writing Copilot
(49:21) -- Closing and Influence Shout Out
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit softsides.substack.com