Join Mike and Carrie as they discuss what's new in the SERPs, including continuous scroll on mobile, getting images in mobile results, indented results, and LSA showing in the local finder and map pack. They also look at Amazon's major seasonal hiring surge,  fake reviews, franchisees' responsibility to their own social media, and more!

Mike’s Links

• Amazon Hiring 150,000 Seasonal Workers Amid Record US Job Shortage, Surging Wages - https://www.thestreet.com/.amp/markets/amazon-hiring-150000-seasonal-workers-amid-record-us-job-shortage
• Dollar General Workers Stare Down Historic Union Vote, Vowing "We're Gonna Fight" - https://inthesetimes.com/article/dollar-general-workers-store-connecticut-union-campaign
• FTC Puts Hundreds of Businesses on Notice about Fake Reviews and Other Misleading Endorsements - https://www.ftc.gov/news-events/press-releases/2021/10/ftc-puts-hundreds-businesses-notice-about-fake-reviews-other
• Mike’s Take: TC to 700+ Brands: Deceptive Endorsements Will Lead to Financial Pain - https://www.nearmedia.co/ftc-notice-of-penalty-offenses-tells-700-national-advertisers-that-deceptive-endorsements-can-lead-to-financial-penalties/
• MN toy store responds to 1-star review over mask requirement - https://bringmethenews.com/minnesota-lifestyle/st-paul-toy-store-responds-to-1-star-review-that-complained-about-mask-requirement
• How to Get Images in Mobile Search Results - Sterling Sky Inc - https://www.sterlingsky.ca/images-mobile-serps/
• Mike Blumenthal on Twitter - https://twitter.com/mblumenthal/status/1449802079841751041
• Webinar: The Local SEO Firehose | The State of Local Search in 2022 - https://webinars.duda.co/the-state-of-local-search-2022?utm_source=influencer&utm_medium=anton&utm_campaign=local_webinar_oct_28

Carries links:

• Continuous scrolling comes to Search on mobile - Niru Anand, Google - https://blog.google/products/search/continuous-scrolling-mobile/
• Going Local: Why Franchisees Shouldn't Rely on Parent Brands' Social Media Marketing - Karen Spader via Entrepreneur.com - https://www.entrepreneur.com/article/387431
• Indented Results Roll Out at 40% of SERPs - Pete Myers - Moz.com - https://moz.com/blog/indented-serp-results
• Best practices for using third-party embeds - Leena Sohoni, Addy Osmani, Katie Hempenius - https://web.dev/embed-best-practices/
• LSA Showing up in the map pack & local finder - Ben Fisher - https://twitter.com/TheSocialDude/status/1445906604742701060

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