December is here and the last week in local was a good one! Today, Mike and Carrie discuss all of the latest and greatest moments in local SEO from the past week, including Whitespark's 2021 Local Search Ranking Factors, how Amazon is taking the next step in world domination, changes to healthcare info on Google Business Profiles, and so much more!
 

Mike’s Links:

• More accessible web images arrive in 10 new languages - https://blog.google/outreach-initiatives/accessibility/more-accessible-web-images-arrive-10-new-languages/
• Amazon is making its own containers and bypassing supply chain chaos with chartered ships and long-haul planes - https://www.cnbc.com/2021/12/04/how-amazon-beats-supply-chain-chaos-with-ships-and-long-haul-planes.html
• The Amazon Empire Strikes Back - https://stratechery.com/2021/the-amazon-empire-strikes-back/
• 2021 Local Search Ranking Factors - https://whitespark.ca/local-search-ranking-factors/
• Local Search Ranking Factors 2021: What's New? - https://www.nearmedia.co/local-search-ranking-factors-2021/
• Apple Maps: The Road to Discovery (Part 2) - https://www.nearmedia.co/apple-maps-the-road-to-discovery-part-2/
• Manage COVID-19 Testing Information on Your Google Business Profile - Local University - https://localu.org/covid-19-testing-information-google-business-profile/
• Google Business Profiles Bugs and Fixes - December 2021 - Local University - https://localu.org/google-business-profiles-bugs-and-fixes-december-2021/

Carries links:

• Rank trackers differ from Client experience - Via Colan Nielsen - https://localsearchforum.com/threads/rank-trackers-differ-from-client-experience.58446/
• How to Use Instagram for Local Businesses - Erin Jones - https://www.brightlocal.com/learn/instagram-for-local-businesses/
• Healthcare Providers Add Insurance & Languages To Google Business Profile - SE Roundtable - https://www.seroundtable.com/healthcare-providers-insurance-languages-google-business-profile-32529.html

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