Last Week in Local: Local Search, SEO & Marketing Update from LocalU

Last Week in Local 1/4/2022


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Mike’s Links:

  • Amazon’s Alexa Stalled With Users as Interest Faded, Documents Show - https://www.bloomberg.com/news/articles/2021-12-22/amazon-s-voice-controlled-smart-speaker-alexa-can-t-hold-customer-interest-docs
  • Alexa tells 10-year-old girl to touch live plug with penny - https://www.bbc.com/news/technology-59810383
  • Barry Adams: On average Shopify now has better Core Web Vitals than AMP and Wordpress lags - https://twitter.com/badams/status/1478340899088343040?s=12
  • The Influence of Local Guides on Google Reviews: Part 2 - https://streetfightmag.com/2021/12/27/the-influence-of-local-guides-on-google-reviews-part-2/
  • Google now lets you place products at the top of your local and Maps listing - https://searchengineland.com/google-now-lets-you-place-products-at-the-top-of-your-local-and-maps-listing-378044
  • An Image Content Analysis And A Geo-Semantic Index For Recommendations - https://www.seobythesea.com/2021/12/an-image-content-analysis-and-a-geo-semantic-index-for-recommendations/

Carries links:

  • Update to College/University knowledge panels - Brandon Schmidt, via Twitter -  https://twitter.com/brandonschmidt/status/1473708236717101069
  • Google Local Results Displays Bike Icon & Car Charging Icon - Barry Schwartz,  SERoundtable.com - https://www.seroundtable.com/google-local-bike-sharing-results-bike-icon-32694.html
  • Low-quality translated pages on-site can drag down your main language high-quality pages. Via Glen Gabe on Twitter - https://twitter.com/glenngabe/status/1477649225605435393


  • Pitch an idea for LocalU Advanced Virtual on April 5, 2022 - https://localu.org/speaking-pitches/
  • Apply for a LocalU Scholarship  - https://localu.org/localu-scholarship-application/
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Last Week in Local: Local Search, SEO & Marketing Update from LocalUBy Mike Blumenthal - Carrie Hill