Last Week in Local: Local Search, SEO & Marketing Update from LocalU

Last Week in Local 3/21/2022


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Mike’s Links:

  • HomeAdvisor Cheated SMBs for Years – FTC - https://www.nearmedia.co/homeadvisors-accused-of-cheating-smb-by-ftc/
  • Guidance on Web Accessibility and the ADA - https://beta.ada.gov/web-guidance/
  • Prepare for the future with Google Analytics 4 - https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/amp/
  • Using Google Analytics for SEO: UA and GA4 - ​​https://seranking.com/blog/how-to-use-google-analytics-for-seo/
    • How to Set Up Google Analytics: Complete Tutorial - https://seranking.com/blog/google-analytics-setup/
    • How to recreate the landing pages report in GA4 - Dana DiTomaso - https://twitter.com/danaditomaso/status/1504864442114215936
  • What is Visual Search? A Primer for Local Businesses- https://www.brightlocal.com/learn/what-is-visual-search-a-primer-for-local-businesses/Microsoft Edge now automatically generates image labels for screen readers
  • Google’s free hotel booking links arrive on Search and Maps - https://searchengineland.com/googles-free-hotel-booking-links-arrive-on-search-and-maps-382594
  • Google Adds Business Profiles Managers Controls In Web Search - https://www.seroundtable.com/google-business-profiles-manager-controls-in-web-search-33085.html
  • SMS Messaging Support Returns To Google Business Profiles? - https://www.seroundtable.com/google-sms-messaging-business-profiles-33098.html
  • Reviews In Google Local Gone Missing are Found - https://www.seroundtable.com/google-local-reviews-going-missing-33079.html

Carrie’s Links

  • Business Owner Review Responses Appearing on Local Services Ads  - Tom Waddington - https://tomwaddington.com/business-owner-review-responses-local-services-ads/
  • How to recreate the landing pages report in GA4 - Dana DiTomaso - https://twitter.com/danaditomaso/status/1504864442114215936
  • Taking Action Against Fake Customer Feedback and Reviews | Meta - https://about.fb.com/news/2022/03/taking-action-against-fake-customer-feedback-and-reviews/
  • Thanks to our LocalU Advanced Sponsors for our 4/5/22 Event:
    • Zipsprout - https://zipsprout.com/
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Last Week in Local: Local Search, SEO & Marketing Update from LocalUBy Mike Blumenthal - Carrie Hill