Last Week in Local: Local Search, SEO & Marketing Update from LocalU

Last Week in Local 5/2/2022


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Mike’s Links:

  • Localogy Acquires Localized Marketing News Pioneer Street Fight - https://www.localogy.com/localogy-acquires-localized-marketing-news-pioneer-street-fight/
  • Instacart searches for a direction as its pandemic boom fades - https://www.seattletimes.com/business/instacart-searches-for-a-direction-as-its-pandemic-boom-fades/
  • Ratings vs Review Text - Which is more important for buyer conversions? - https://m.youtube.com/watch?v=09jDV4hB3Kk
  • What Should Be in Your Local SEO Bug-Out Bag? A Checklist - https://www.localvisibilitysystem.com/2022/04/30/what-should-be-in-your-local-seo-bug-out-bag-a-checklist/
  • Google Business Profile Manager Is Going Away Early 2022 (Updated: Not Going Away) - https://www.seroundtable.com/google-business-profile-manager-going-away-early-2022-33317.html#:~:text=businesses%20with%20multiple%20profiles%20will%20continue%20to%20have%20access%20to%20Business%20Profile%20Manager
  • Google Reduces Visibility Of Business Edits With Color Changes To Updates - https://www.seroundtable.com/google-reduces-visibility-of-business-edits-33322.html

Carrie’s Links

  • Infinite Scroll on Page 1-  - https://twitter.com/brodieseo/status/1521090389498757120
  • The politics of Section 230 reform: Learning from FOSTA's mistakes - https://www.brookings.edu/research/the-politics-of-section-230-reform-learning-from-fostas-mistakes/
  • White House didn't tie Section 230 reforms to Musk | AP News - https://apnews.com/article/Fact-Check-Section-230-Musk-Twitter-709111336397
  • JC Penney owners Simon and Brookfield prepared to buy Kohl's for $8.6B, NY Post reports | Retail Dive - https://www.retaildive.com/news/jc-penney-owners-simon-and-brookfield-prepared-to-buy-kohls-for-86b-n/622653/
  • Victoria's Secret and Pink open Amazon storefront to stoke beauty sales | Retail Dive - https://www.retaildive.com/news/victorias-secret-and-pink-open-amazon-storefront-to-sto
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Last Week in Local: Local Search, SEO & Marketing Update from LocalUBy Mike Blumenthal - Carrie Hill