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Last Week In Local 9/20/21
Join Mike and Carrie as they discuss wins and upsets in the world of local SEO - from Walmart's newfound online momentum, Google's newest SERP changes that are frustrating the auto industry, and news about our recent AND upcoming LocalU Advanced events! This is an action-packed episode giving you a whole week's worth of updates and information all in one convenient place.
Mike’s Links:
- Walmart+ is gaining momentum, hits 32 million members, Deutsche Bank estimate - https://www.cnbc.com/2021/09/14/walmart-hits-32-million-members-deutsche-bank-estimates.html
- What Reviews Tell Us About How Walmart Is Really Doing - https://www.nearmedia.co/walmart-inventory-woes-customer-reviews/
- Court: Just Because An Anonymous Yelp Reviewer Is Mean, Doesn't Mean You Get To Unmask The Reviewer - https://www.techdirt.com/articles/20210901/23112147487/court-just-because-anonymous-yelp-reviewer-is-mean-doesnt-mean-you-get-to-unmask-reviewer.shtml
- Detecting Brand Penetration Over Geographic Locations - Go Fish Digital - https://gofishdigital-com.cdn.ampproject.org/c/s/gofishdigital.com/detecting-brand-penetration-over-geographic-locations/amp/
- WhatsApp launches test of in-app business directory - https://www.reuters.com/article/whatsapp-business-idUSKBN2GB1SV
- Twitter's GMB Profile, Intuit's $12B Strategy, Transatlantic Privacy Fail - https://www.nearmedia.co/twitters-gmb-profile-intuits-12b-strategy-transatlantic-privacy-fail/
- Dave Smart on Twitter - Robots.txt tester - https://twitter.com/davewsmart/status/1439214231342174209?s=12
- Page Experience Update Measurable - https://www.sistrix.com/blog/core-web-vitals-is-a-measurable-ranking-factor/
- Cloudflare adds automated Signed Exchanges for Google Search - https://www.coywolf.news/seo/cloudflare-automated-signed-exchanges-sxg-for-google-search/
- Zyppy SEO — Higher Google Rankings & Traffic - https://zyppy.com/
- Survey Reveals That UGC Can Drive Improved Trust and Loyalty for eCommerce Brands - https://www.socialmediatoday.com/news/survey-reveals-that-ugc-can-drive-improved-trust-and-loyalty-for-ecommerce/606801/
- Do Images Impact Ranking on Google? [Case Study] - https://www.sterlingsky.ca/do-images-impact-ranking-on-google/
- Reviews on Independent Sites - https://localsearchforum.com/threads/reviews-on-independent-sites.58206/
View all episodes
By Mike Blumenthal - Carrie HillJoin Mike and Carrie as they discuss wins and upsets in the world of local SEO - from Walmart's newfound online momentum, Google's newest SERP changes that are frustrating the auto industry, and news about our recent AND upcoming LocalU Advanced events! This is an action-packed episode giving you a whole week's worth of updates and information all in one convenient place.
Mike’s Links:
- Walmart+ is gaining momentum, hits 32 million members, Deutsche Bank estimate - https://www.cnbc.com/2021/09/14/walmart-hits-32-million-members-deutsche-bank-estimates.html
- What Reviews Tell Us About How Walmart Is Really Doing - https://www.nearmedia.co/walmart-inventory-woes-customer-reviews/
- Court: Just Because An Anonymous Yelp Reviewer Is Mean, Doesn't Mean You Get To Unmask The Reviewer - https://www.techdirt.com/articles/20210901/23112147487/court-just-because-anonymous-yelp-reviewer-is-mean-doesnt-mean-you-get-to-unmask-reviewer.shtml
- Detecting Brand Penetration Over Geographic Locations - Go Fish Digital - https://gofishdigital-com.cdn.ampproject.org/c/s/gofishdigital.com/detecting-brand-penetration-over-geographic-locations/amp/
- WhatsApp launches test of in-app business directory - https://www.reuters.com/article/whatsapp-business-idUSKBN2GB1SV
- Twitter's GMB Profile, Intuit's $12B Strategy, Transatlantic Privacy Fail - https://www.nearmedia.co/twitters-gmb-profile-intuits-12b-strategy-transatlantic-privacy-fail/
- Dave Smart on Twitter - Robots.txt tester - https://twitter.com/davewsmart/status/1439214231342174209?s=12
- Page Experience Update Measurable - https://www.sistrix.com/blog/core-web-vitals-is-a-measurable-ranking-factor/
- Cloudflare adds automated Signed Exchanges for Google Search - https://www.coywolf.news/seo/cloudflare-automated-signed-exchanges-sxg-for-google-search/
- Zyppy SEO — Higher Google Rankings & Traffic - https://zyppy.com/
- Survey Reveals That UGC Can Drive Improved Trust and Loyalty for eCommerce Brands - https://www.socialmediatoday.com/news/survey-reveals-that-ugc-can-drive-improved-trust-and-loyalty-for-ecommerce/606801/
- Do Images Impact Ranking on Google? [Case Study] - https://www.sterlingsky.ca/do-images-impact-ranking-on-google/
- Reviews on Independent Sites - https://localsearchforum.com/threads/reviews-on-independent-sites.58206/