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Last Week In Local - Febuary 06th, 2023
Tip of the Week - The Importance of Optimizing for Cost Keywords [Case Study] - https://www.sterlingsky.ca/cost-keywords/
TL;DR:
- Google LOVES numbers so including them on your site increases your chances of ranking higher.
- Optimizing for cost keywords increases rankings, increases traffic, and brings in conversions.
- Your competitors are likely already doing this and reaping the benefits, so you should too!
Chris’ Links
- Happy 15th birthday to Google Maps, the company's second most important product (3 yr old article)
- https://searchengineland.com/happy-15th-birthday-to-google-maps-the-companys-second-most-important-product-328744
- Google is holding an event about search and AI on February 8th - The Verge
- https://www.theverge.com/2023/2/2/23583701/google-search-ai-event-february-maps
- How to Block ChatGPT From Using Your Website Content - Roger Monti via SearchEngineJournal.com
- https://www.searchenginejournal.com/how-to-block-chatgpt-from-using-your-website-content/478384/
- Advanced image SEO: A secret manual - Chris Silver Smith - SearchEngineLand.com
- https://searchengineland.com/advanced-image-seo-secret-manual-392632
Carrie’s Links
- Yahoo is making a return to search - SterlingSky.ca
- https://searchengineland.com/yahoo-is-making-a-return-to-search-392341
- What Could AI for Local Search Look Like? - LocalSEO Guide
- https://www.localseoguide.com/what-could-ai-for-local-search-look-like/
- Moving company tried to block negative reviews with '$2,500 per day' threat: prosecutors | Fox Business
- https://www.foxbusiness.com/markets/moving-company-tried-to-block-negative-reviews-with-2500-per-day-threat-prosecutors
- BrightLocal: Live Google Business Profile Audit with Colan Nielsen - Watch on: February 14, 2023 at 9:00 am PT / 12:00 pm ET / 5:00 pm GMT
- https://www.brightlocal.com/webinars/live-gbp-audit-colan-nielsen/
- Aaron Weiche Webinar - Feb 15 at 12 ET - The Need for Leads
- Localu.org/leads
- LocalU - April 26 in Dallas
- https://localu.org/upcoming-events/dfw-23/
View all episodes
By Mike Blumenthal - Carrie HillTip of the Week - The Importance of Optimizing for Cost Keywords [Case Study] - https://www.sterlingsky.ca/cost-keywords/
TL;DR:
- Google LOVES numbers so including them on your site increases your chances of ranking higher.
- Optimizing for cost keywords increases rankings, increases traffic, and brings in conversions.
- Your competitors are likely already doing this and reaping the benefits, so you should too!
Chris’ Links
- Happy 15th birthday to Google Maps, the company's second most important product (3 yr old article)
- https://searchengineland.com/happy-15th-birthday-to-google-maps-the-companys-second-most-important-product-328744
- Google is holding an event about search and AI on February 8th - The Verge
- https://www.theverge.com/2023/2/2/23583701/google-search-ai-event-february-maps
- How to Block ChatGPT From Using Your Website Content - Roger Monti via SearchEngineJournal.com
- https://www.searchenginejournal.com/how-to-block-chatgpt-from-using-your-website-content/478384/
- Advanced image SEO: A secret manual - Chris Silver Smith - SearchEngineLand.com
- https://searchengineland.com/advanced-image-seo-secret-manual-392632
Carrie’s Links
- Yahoo is making a return to search - SterlingSky.ca
- https://searchengineland.com/yahoo-is-making-a-return-to-search-392341
- What Could AI for Local Search Look Like? - LocalSEO Guide
- https://www.localseoguide.com/what-could-ai-for-local-search-look-like/
- Moving company tried to block negative reviews with '$2,500 per day' threat: prosecutors | Fox Business
- https://www.foxbusiness.com/markets/moving-company-tried-to-block-negative-reviews-with-2500-per-day-threat-prosecutors
- BrightLocal: Live Google Business Profile Audit with Colan Nielsen - Watch on: February 14, 2023 at 9:00 am PT / 12:00 pm ET / 5:00 pm GMT
- https://www.brightlocal.com/webinars/live-gbp-audit-colan-nielsen/
- Aaron Weiche Webinar - Feb 15 at 12 ET - The Need for Leads
- Localu.org/leads
- LocalU - April 26 in Dallas
- https://localu.org/upcoming-events/dfw-23/