Last Week in Local: Local Search, SEO & Marketing Update from LocalU

Last Week in Local - July 11, 2022


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Elizabeth’s Links:

  • Always have this one Google Maps feature enabled to prove your innocence - PhoneArena - https://www.phonearena.com/news/google-maps-keeps-user-from-jail-and-from-paying-a-hefty-fine_id141275
  • Privacy advocates fear Google will be used to prosecute abortion seekers - https://www.npr.org/2022/07/11/1110391316/google-data-abortion-prosecutions
  • Google proposes moving ad business to Alphabet to keep regulators at bay | Ars Technica - https://arstechnica.com/gadgets/2022/07/google-proposes-moving-ad-business-to-alphabet-to-keep-regulators-at-bay/
  • Google removes language in help doc calling hidden Search Console query data 'very rare' - https://searchengineland.com/google-removes-language-in-help-doc-calling-hidden-search-console-query-data-very-rare-386328
  • Google PMax Campaigns add "In Location" targeting option - via Kasim Aslam on Twitter - https://twitter.com/kasimaslam/status/1544788738080854017
  • Scammers are plaguing Chicago restaurants with one-star Google reviews and extortion emails: ‘The reviews just kept coming’ - https://www.chicagotribune.com/dining/ct-food-restaurant-scams-ever-sochi-google-reviews-20220708-vfacwqadanbvhlls76usgqf45a-story.html
    • Scammers Are Trying to Extort Bay Area Restaurant Owners With Torrents of One-Star Reviews - https://sf.eater.com/2022/7/7/23198900/google-review-restaurant-scam
    • Another Scammer Attacking Business - Google Business Profile Community - https://support.google.com/business/thread/170336010/another-scammer-attacking-business?hl=en


Carrie’s Links

  • Related Questions showing in SERPs went from 54% to 27% last week. Isolated to desktop? What does it mean? Via Brodie Clark on Twitter - https://twitter.com/brodieseo/status/1546447344102608896
    • Related to PAA/Related Questions Spotted in Search Suggest Box - https://twitter.com/mblumenthal/status/1545150363526897664
  • Major Bug on GBP Manager | Local Search Forum - https://localsearchforum.com/threads/major-bug-on-gbp-manager.59171/
  • Should You Put Keywords in Your Google Business Profile (GBP) Business Name? via Darren Shaw on Twitter. - https://youtu.be/PmROSlxOZmg
  • Google local justifications: Everything you need to know - Erin Jones via SELand - https://searchengineland.com/google-local-justifications-everything-you-need-to-know-386307
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Last Week in Local: Local Search, SEO & Marketing Update from LocalUBy Mike Blumenthal - Carrie Hill