Last Week in Local: Local Search, SEO & Marketing Update from LocalU

Last Week in Local - June 21, 2022


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Mike’s Links:

  • Maryland Apple Store first to vote in favor of unionization - https://appleinsider.com/articles/22/06/19/maryland-apple-store-first-to-vote-in-favor-of-employee-unionization
  • An 'eat-ertainment' incubator: Why gaming restaurants are betting big on D-FW — The Dallas Morning News - https://apple.news/A1iMgW95CQCe8FWKgRnleVg
  • Google Says It’s Time for Longtime Small-Business Users to Pay Up - https://www.nytimes.com/2022/06/20/technology/google-gsuite-small-business-fee.html
  • Content-led link building - https://aira.net/state-of-link-building/content-led-link-building/
  • Keywords in the GBP Business Name STILL Increase Local Rankings (June 2022) - https://youtu.be/6S64hoOJJcA
  • Google Tests Local Pack Within An Expandable Menu - https://www.seroundtable.com/google-testing-local-pack-within-an-accordion-33600.html

Carrie’s Links

  • Google Search Testing Shopping Filter Button - https://www.seroundtable.com/google-shopping-filter-button-33581.html
  • Starting June 30, LSA advertisers will need at least 5 reviews to run ads - https://twitter.com/adsliaison/status/1537921618579554304
  • Deals tab w/ Offer posts more visible in US and Canada - https://twitter.com/ColanNielsen/status/1539205147586351104
  • Congrats to Elizabeth Rule on promotion to Gold Product Expert for GBP - https://twitter.com/JoyanneHawkins/status/1537813513418203137
  • Twitter now allows local businesses to display location, hours and contact info on their profiles | TechCrunch via techcrunch (and glen gabe on Twitter) - https://techcrunch.com/2022/06/15/twitter-now-allows-local-businesses-to-display-location-hours-and-contact-info-on-their-profiles/
  • Congrats – a message button has been added to your Business Profile on Google. | Local Search Forum - https://localsearchforum.com/threads/congrats-a-message-button-has-been-added-to-your-business-profile-on-google.59077/
  • How We Increased Revenue with Speed Optimization [Local SEO Case Study] - Amanda Jordan of RicketyRoo via Moz - https://moz.com/blog/local-seo-speed-optimization-case-study
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Last Week in Local: Local Search, SEO & Marketing Update from LocalUBy Mike Blumenthal - Carrie Hill