Last Week in Local: Local Search, SEO & Marketing Update from LocalU

Last Week In Local - June 27, 2022


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Mike’s Links:

  • Twitter partners with Shopify to bring merchants’ products to Twitter Shopping - https://techcrunch.com/2022/06/22/twitter-partners-with-shopify-to-bring-merchants-products-to-twitter-shopping/
  • Oh, My MUM. Or how to think SEO in the era of algorithms based on AI - https://www.iloveseo.net/oh-my-mum-or-how-to-think-seo-in-the-era-of-algorithms-based-on-ai/
  • A Look at Google Local Results without 'Self-Preferencing' - https://www.nearmedia.co/what-might-google-local-pack-look-like-if-there-were-no-self-preferencing/
  • Krystal Taing wins Google Product Expert Education Award - https://twitter.com/joyannehawkins/status/1540448351400902656

Carrie’s Links

  • ​​Optimize Your CTA: Better Alternatives To 'Click Here' - Kim Krause Berg - https://www.searchenginejournal.com/cta-better-alternatives/447419/
  • Almost Half of GSC Clicks Go to Hidden Terms - A Study by Ahrefs - Patrick Stox -https://ahrefs.com/blog/gsc-hidden-terms-study/
  • Keyword Strategy Made Simple: How to Rank Higher and Convert More Searchers | Rio SEO - Carrie Hill, Josef Sperzel, Chad Klingensmith, & Scott McNulty - https://www.rioseo.com/events/keyword-strategy-made-simple-how-to-rank-higher-and-convert-more-searchers/
  • YouTube Shorts guide: How to get noticed - Erin Jones -https://searchengineland.com/youtube-shorts-quick-content-get-noticed-385649
  • Effective zero-volume keyword research and why it’s important - BrightonSEO April 2022 - Mark Williams Cook - https://www.youtube.com/watch?v=yPkVG8nPpd0
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Last Week in Local: Local Search, SEO & Marketing Update from LocalUBy Mike Blumenthal - Carrie Hill