Last Week in Local: Local Search, SEO & Marketing Update from LocalU

Last Week In Local - March 06th, 2023


Listen Later

Tip of the Week

  • Mike Blumenthal’s Twitter Thread on a Step-by-Step Guide to Fighting Fake Google Review Attacks
    https://www.nearmedia.co/how-to-fight-a-fake-google-review-attack/

Mike’s Links

  • Step-by-Step Guide to Fighting Fake Google Review Attacks
    https://www.nearmedia.co/how-to-fight-a-fake-google-review-attack/
  • Mike Blumenthal on Twitter: Summary of Guide to Fighting Fake reviews
    https://twitter.com/mblumenthal/status/1631390248667062281
  • How WIRED Will Use Generative AI Tools
    https://www.wired.com/story/how-wired-will-use-generative-ai-tools/
  • Jennifer Slegg on Twitter: Finding ChatGPT generated content
    https://twitter.com/jenstar/status/1631588701783609345
  • DOJ pushes ahead with Google Maps antitrust probe
    https://www.politico.com/news/2023/02/22/doj-google-maps-antitrust-probe-00084058
  • Walmart’s store-fulfilled delivery sales nearly triple in two years
    https://www.supplychaindive.com/news/walmarts-store-fulfilled-delivery-sales-nearly-triple-earnings/643449/
  • Google Updates Reviews Guidelines For Personal Information & Fake Engagement
    https://www.seroundtable.com/google-review-guidelines-personal-information-fake-engagement-35002.html
  • [Guide] Managing Google Business Profile Department Listings
    https://www.sterlingsky.ca/managing-department-listings/
  • Shelfies: Why and Where Local Businesses Should Publish Them
    https://moz.com/blog/local-business-shelfies
  • Colan Nielsen on Twitter - Manually entered GPB products now showing in commerce
    https://twitter.com/colannielsen/status/1630693267049160707?s=12&t=2ak9CvvmlgYdQ6DTyA8BdA
  • David Mihm on Twitter Yelps’s use of all BOLD business names
    https://twitter.com/davidmihm/status/1630328470705414144?s=12&t=AuTk8xVgh9yoXRw52Thvqw

Carrie’s Links

  • Attend LocalU Advanced in Dallas - April 26, 2023 - Tickets just $649
    https://localu.org/dfw-23
  • Google asks for business link to BBB in assistive help flow as you sign up a new location/business
    https://twitter.com/TheSocialDude/status/1632529749246644225?s=20
  • New Featured Snippet - bigger text, blue highlighting what is important
    https://twitter.com/Marie_Haynes/status/16
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Last Week in Local: Local Search, SEO & Marketing Update from LocalUBy Mike Blumenthal - Carrie Hill