Last Week in Local: Local Search, SEO & Marketing Update from LocalU

Last Week in Local - September 27, 2022


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Celina’s Links:

  • Google releases September 2022 product reviews update - https://searchengineland.com/google-releases-september-2022-product-reviews-update-387293
  • Why It's Getting Harder to Rank for Some Commercial Keywords (+ What You Can Do About It) - https://moz.com/blog/harder-to-rank-for-commercial-keywords
  • Google On How To Simplify Hreflang Implementation - https://www.searchenginejournal.com/google-on-how-to-simplify-hreflang-implementation/466061/
  • Google: Word Count Is Not A Sign Of Thin Or Unhelpful Content - https://www.seroundtable.com/google-word-count-34092.html
  • A Marketer's Guide To TikTok Analytics - https://www.searchenginejournal.com/marketers-guide-tiktok-analytics/464180/
  • Google Local Search Ranking Bug Fix Rolling Out - https://www.seroundtable.com/google-local-sab-search-ranking-bug-fix-rolling-out-34151.html

Carrie’s Links

  • Google added new content to business guidelines today - via Stefan Somborac - https://twitter.com/StefanSomborac/status/1574460094598844444
  • GBP Suspensions galore - https://localsearchforum.com/threads/uptick-in-suspensions-occurring-not-related-to-reinstatement-response-times.59421/
  • September core update is complete as of 9/26 - https://developers.google.com/search/updates/ranking
  • LocalU Advanced Tickets on Nov 2 - Speakers Announced - Agenda Coming Early Next Week! - https://localu.org/nov2
    • Speakers Announced:
      • Colan Nielsen @colannielsen
      • Elizabeth Rule @ownyourserp
      • Phil Rozek @philrozek
      • Brandon Schmidt @brandonschmidt
      • Amanda Jordan @amandatjordan
      • Ben Fisher @TheSocialDude
      • Crystal Horton @imcrystalhorton
      • + 2 Panels

LocalU Scholarship Application (apply for a scholarship through Sept 30) - https://localu.org/localu-scholarship-application/

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Last Week in Local: Local Search, SEO & Marketing Update from LocalUBy Mike Blumenthal - Carrie Hill