Welcome back to The SaaS CFO Podcast! In today's episode, we're thrilled to dive into the fascinating journey of Santiago Moreno, the co-founder of Crezes. Santiago began his career in the financial sector in Colombia but quickly realized his passion lay elsewhere. A transformative stint at Uber opened his eyes to the power of technology and innovation, paving the way for his eventual foray into the startup world.

Join us as Santiago shares his experiences from Uber, his ventures into early-stage startups, and how he merged his background in real estate with cutting-edge technology to create Crezes. We'll explore how Crezes is revolutionizing location intelligence in Latin America, helping retailers, advertisers, and commercial real estate brokers make data-driven decisions to optimize their physical spaces.

From pivoting business models to securing crucial seed funding, Santiago offers invaluable insights into the challenges and triumphs of building a SaaS company from the ground up. Whether you're a startup enthusiast, a seasoned entrepreneur, or simply curious about the evolution of location intelligence, this episode is packed with inspiration and actionable advice. So, tune in and get ready to be inspired by Santiago's compelling entrepreneurial journey! 

Show Notes:

00:00 We provide location data for LATAM businesses.

05:12 Location is crucial for success in commercial space.

07:32 Solving data access issues for businesses.

11:46 Cautious approach to client expansion, improving product.

15:41 Focus on solving problems and being profitable.

17:44 Revan emphasizes revenue and proof of concept.

SaaS Fundraising Stories: https://www.thesaasnews.com/news/crezes-raises-750k-in-pre-seed-round

Santiago Moreno’s LinkedIn: https://www.linkedin.com/in/santiago-moreno-g/

Crezes’ LinkedIn: https://www.linkedin.com/company/crezes/

Crezes’ Website: https://crezes.com/