Hard power, deployed through money and mandate, is no longer enough to solve the world’s most challenging problems. Health, education, climate, financial inequality, and justice remain the largest underserved market opportunities of our time. Institutional players are retreating. Building a market position in these spaces means drawing on the capital, talent, and soft power that already exist in proximity to the problem. This edition sets out what those latent assets are and a simple sequence for structuring access to them.

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