The Craft of Custom

Latest in Paul’s World: Work/life balance, a big move, and listener questions answered!


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We were long overdue for a proper catch-up with host and builder, Paul LaRoche! 

In this episode, Paul answers the many questions that have been on Emily’s mind as well as recently submitted listener questions. 

You’ll hear about current projects, Paul’s recent move, how he navigates the work/life balance, and more! 

In this episode of the Craft of Custom: 

  • How Paul balances work, travel, and takes time to relax without stress
  • Paul’s recent move into his own LR3 Spec Home, what he changed, what he loves about it, and his plans for the new space
  • Fresh energy for Spring projects
  • How Paul feels as a podcaster
  • And popcorn style listener questions answered on investment ranges, tricky building plots, services upon move-in, and more! 

Connect with LR3 Development

Email: [email protected]
Phone: 603.320.0337
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About Host, Paul LaRoche, Owner & Founder of LR3 Development, LLC

Architecture and design are in Paul’s DNA.

When Paul was a young man, he had the opportunity to learn about the trades from firsthand experience and watch the process for himself. He learned about building, design, and construction. He developed an impeccable appreciation for style, decor, and quality. Inspired by his family, he attended Boston Architectural College, where his professional training began.

After working for other firms for years, Paul wanted more autonomy in the building process to better provide the quality and innovative solutions he believed in.

After 20+ years in the construction industry, he opened LR3 in 2020 and never looked back!

A true industry leader, Paul’s created luxury markets where others have said it couldn’t be done. His work has won multiple awards, including the “Home of the Year” for the State of New Hampshire. 

About Cohost, Emily Aborn, Copywriter & Podcaster

Emily Aborn is a Copywriter, Content Marketing Consultant, and Podcast Host. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses. Emily works with Paul as a cohost, project copywriter, and other writeups that Paul procrastinates on without her help. Visit her website at https://emilyaborn.com to learn more and connect!

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The Craft of CustomBy Paul LaRoche & Emily Aborn