In today's episode, I chat with Daniel Trujillo, founder at Conexión Real (lead gen agency in Latin America), about bridging SaaS companies from Chile/Argentina/Colombia/Peru/Brazil into Mexico and US markets with multi-channel outbound maintaining human connection through events, and how Latin America is like 2019 US discovering SDR/BDR specialization since account executives traditionally do entire year. 

We explore his HR company campaign 10x'ing pipeline in 8 months by connecting isolated tools through Clay, building low-hanging fruit CRM list with lead scoring, scanning LinkedIn with GPT feeding 25-30 product one-pagers, and shifting from pain-based to "strength factor" approach focusing on what prospects do well (growing/hiring/awards)—stroking ego, getting them to reveal real pains making sales easy. Daniel shares his journey from American Express to AT&T, becoming SDR at Science Technologies during COVID working with Harvard Business School/HubSpot pre-Apple exit, moving to team lead working with 100-150 Ukrainians having video calls in basements during Russia war, winning founder's contest pitching SEO-first lead gen, building million-page catalog moving from 30K to 1.3M visitors monthly (never forecasted millions just 10K incremental), doing lead gen for WWE/Formula One/Liverpool/NFL teams, and creating Conexión Real giving opportunities to talented hungry people across Latin America. Daniel's advice: combine grit with creativity building teams from marketing/SEO backgrounds thinking differently to solve problems faster. 

Enjoy 🙂

(00:00) Introduction to Outbound Wizards 
(00:33) What Conexión Real Does: Bridging Latin America SaaS to Mexico/US 
(02:24) Latin America Like 2019 US (Discovering SDR/BDR Specialization) 
(04:25) Creative Campaign: HR Company 10x Pipeline with "Strength Factor" 
(08:19) Shifting from Pain-Based to Strength-Based Messaging 
(12:48) Journey: American Express to AT&T to Science Technologies 
(14:51) Working with Harvard Business School, HubSpot Pre-Apple Exit 
(15:47) 100-150 Ukrainians in Basements During Russia War 
(17:12) Winning Founder Contest Pitching SEO-First Lead Gen 
(18:34) Million-Page Catalog Moving from 30K to 1.3M Visitors Monthly 
(20:00) Lead Gen for WWE/Formula One/Liverpool/NFL Teams 
(21:52) Creating Conexión Real for Talented Hungry People 
(22:43) Closing and Contact Information

🔗 CONNECT WITH DANIEL

👥 LinkedIn
💻 Website

🔗 CONNECT WITH SAURAV

🎥 YouTube Channel

🐦 X (Twitter)

📸 Instagram

💻 Website

👥 LinkedIn
📧 Email - [email protected]

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