Ignite Your Business Radio Show

Latoya Cooper: How to start a Geek Clothing Brand


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By the summer of 2019, Disney’s run of movies based on Marvel Comics characters had made over 22 billion in ticket sales. This translates to a lot of people who love to buy things like geek-themed apparel. The average geek is spending over $100 a year on apparel specific to their interests. Some are spending several hundred dollars a year. That only covers apparel. And within geek apparel, you can find entrepreneurs and creative minds creating clothing that hits even more specific notes. Do you know someone who loves geek culture, but they’re also an entrepreneur? Perhaps a veteran, as well? Where would you go to buy such specific items? These are questions answered beautifully by our guest, Latoya Cooper from Chic Geek Apparel.
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