Valerie Biaggi, Co-Founder of SimplyGenie, a unique online boutique that creates custom Designer Parties in a Box and Handmade Party Decorations, discusses how she and her co-founder, Andrea Garcia Walker, started SimplyGenie. Valerie tells us how they came up with the idea, drafted their business plan, started the process of seeking manufacturers and designers for their products, carried out market research, how they found the right materials for their products, and how they've been marketing and selling their products. 

Learn more about SimplyGenie.