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Launch Episode 001 - Challenge Funnels for Course Creators - Austin Ford
In our first launch episode of the High Ticket Online Courses podcast, our guest is Austin Ford, an expert in challenge funnel creation, which is your #1 asset for acquiring a lot of new customers while building your trust-know-like factor. Austin’s best secret to launching a profiltable online course is to start high ticket, create a results-driven core offer, and promote with a five-day free challenge.
Funnel Challenge
[2:00]
Get people to go through a funnel, and after they purchase the challenge or join the free lead magnet, they go through the “challenge” portion. A challenge is about providing a hyper-focused result for your audience:
For example, a 5-day challenge for busy moms (who) to lose ten pounds (result) in five days (timeframe). It can be a paid challenge (i.e. $50) or free. “Free” is a great option to build that list. Put that in that challenge, educate them, and help them achieve that result (losing 10 pounds) in 5 days.
Authority
[03:45]
This inserts you as the authority to getting that result. It builds trust with that audience, and they learn your specific framework to get that result, and your prospect becomes a lifetime customer. Educate them and give them tons of create content for five days.
After the challenge, it’s important to offer something at the end to deliver continuing education. This could include a software subscription or long-term package.
Deliverables
[04:45]
How many deliverables a day are ideal? The answer is...it depends. Get them to opt-in or pay. Then you have an email, phone number, and additional contact information like an address.
Send an email saying, “Day One, we’ll talk about X, Y, and Z. Here’s the link to watch the session.” That could go to a Facebook group or online portal (membership site). They watch that day’s content, which should be 80% actionable content, and the other 20% should be theory.
After every training, there’s usually training (homework) for them to execute. Austin is the expert when it comes to building a challenge funnel.
Austin researched the top-performing challenge funnels, put it together, and pulled out the most important pieces to create his challenge bootcamp.
How to Connect with Austin
[6:40]
Connect with Austin on Facebook. Larry believes a challenge funnel is the best way to have that 5-day opportunity for customers to know, like, and trust you. Austin is the absolute expert to getting your business where it needs to go.
Follow Austin and his team
Facebook: https://www.facebook.com/austinfordhq
Website: https://www.challengecreationbootcamp.com/
Email: austin@funnelbuild.com
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By Larry Peacock
4.6
2323 ratings
In our first launch episode of the High Ticket Online Courses podcast, our guest is Austin Ford, an expert in challenge funnel creation, which is your #1 asset for acquiring a lot of new customers while building your trust-know-like factor. Austin’s best secret to launching a profiltable online course is to start high ticket, create a results-driven core offer, and promote with a five-day free challenge.
Funnel Challenge
[2:00]
Get people to go through a funnel, and after they purchase the challenge or join the free lead magnet, they go through the “challenge” portion. A challenge is about providing a hyper-focused result for your audience:
For example, a 5-day challenge for busy moms (who) to lose ten pounds (result) in five days (timeframe). It can be a paid challenge (i.e. $50) or free. “Free” is a great option to build that list. Put that in that challenge, educate them, and help them achieve that result (losing 10 pounds) in 5 days.
Authority
[03:45]
This inserts you as the authority to getting that result. It builds trust with that audience, and they learn your specific framework to get that result, and your prospect becomes a lifetime customer. Educate them and give them tons of create content for five days.
After the challenge, it’s important to offer something at the end to deliver continuing education. This could include a software subscription or long-term package.
Deliverables
[04:45]
How many deliverables a day are ideal? The answer is...it depends. Get them to opt-in or pay. Then you have an email, phone number, and additional contact information like an address.
Send an email saying, “Day One, we’ll talk about X, Y, and Z. Here’s the link to watch the session.” That could go to a Facebook group or online portal (membership site). They watch that day’s content, which should be 80% actionable content, and the other 20% should be theory.
After every training, there’s usually training (homework) for them to execute. Austin is the expert when it comes to building a challenge funnel.
Austin researched the top-performing challenge funnels, put it together, and pulled out the most important pieces to create his challenge bootcamp.
How to Connect with Austin
[6:40]
Connect with Austin on Facebook. Larry believes a challenge funnel is the best way to have that 5-day opportunity for customers to know, like, and trust you. Austin is the absolute expert to getting your business where it needs to go.
Follow Austin and his team
Facebook: https://www.facebook.com/austinfordhq
Website: https://www.challengecreationbootcamp.com/
Email: austin@funnelbuild.com