We know that effective collaboration across cross-functional and global/local launch teams is one of the critical elements to launch success – but teams often struggle to develop the right behaviors that foster a truly collaborative culture. Leadership styles too play a vital role, with research directing us away from 'leading from the front', towards a model that champions interdependent leadership and shared accountability.

In the second episode of our series on launch excellence, we explore how:

• Heroic leadership styles can hinder collaboration when launching a product
• Looking at your own behaviors and mindset can create the biggest catalyst for change in driving collaboration
• External partners and a 'third voice' can be critical in your journey to fostering collaboration

Join Lumanity staff Tracey Barnes, Vice President of Launch Excellence, and Ollie Roberts, a Pharma Launch Expert, as they share their experience and define the critical steps to becoming a more effective launch collaborator.