During the launch of a new medicine, there is so much focus on the intellectual strategy, that it's easy to sideline thoughts about "How are we going to collaborate as a team to make this happen?"

But statistics show that strong teamwork can deliver up to 3x more shareholder value. Investing time in good cross-functional collaboration is not just a nice-to-have, it's a must-have for successful launch teams.

In the first episode of our series on launch excellence, we explore the following:

• How strong internal collaboration delivers optimal launch outcomes
• Why a team 'contract' can transform a launch team's ways of workings
• The role leadership plays in driving cross-functional launch alignment and how much influence it delivers to success

Join Lumanity staff Tracey Barnes, Vice President of Launch Excellence, and Kirsty Tait, a leading Launch Excellence Consultant, as they untangle the intricacies of cross-functional collaboration to share what good launch teams are doing that sets them apart from the rest.