In this Launch Lab episode, Suzanne discusses why being known for helping people is essential in today’s market to build a successful business or coaching program.

Topics Include:

What it means to be known for helping people

The experienced expert framing

The holistic expert framing

Grappling with the title of expert

Why passion is a necessity as a business owner

And other topics...

[1:28] - Suzanne introduces today’s topic–being known for helping people as a coach or business owner.

[3:17] - Framing your offering as “the experienced expert” who can show others a similar path to success.

[9:46] - Framing your offering as the holistic expert, or the “hub” expert.

[11:41] - Grappling with the title of expert. Being the guide, not the guru!

[12:47] - The importance of bringing your passion and values into your business practices.