In this episode, I’m pulling back the curtain on a truth we don’t talk about enough: most of the beliefs we carry, especially the ones that limit us, were never ours to begin with. We inherited them. Absorbed them. Learned them in moments when we needed protection or approval. Then we built identities, choices, and entire futures around beliefs we never consciously chose.

Today, I’m walking you through what happens when you finally pause long enough to ask, “Why do I believe this?” Because if you can’t explain the origin of a belief, it isn’t a belief…it’s conditioning. And nothing dims your voice faster than building your life on stories that don’t belong to you.

Together, we explore how personal brand building isn’t a marketing strategy or a buzzword. It’s an inner excavation. It’s the process of stripping away borrowed narratives so you can project and amplify the truth of who you are. Your brand becomes powerful the moment your beliefs become yours, aligned, chosen, and rooted in who you’re becoming.

If you’ve ever felt invisible, stuck, or uncertain about your voice, this episode will feel like coming home to yourself. It’s a reminder that clarity doesn’t start with content. It starts with identity. And identity starts with the courage to question the script and reclaim your own story.

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Take the next steps!

Download the Free Brand Clarity Quickstart

Ready to dive deeper?

Grab the guided workbook Brand Builder's Companion

In today’s episode, I sat down with Tom Campbell to talk about something we all feel but rarely slow down long enough to name. His book Gotta Look Up has been sitting with me for weeks, because it touches on something so many of us are struggling with distraction, disconnection, and forgetting what really matters in the rush of everyday life.

Tom shares the moment that inspired this book, the stories that shaped him, and the lessons he hopes to pass down through the generations. We talk about the power of storytelling, why lived experience is one of the greatest teachers we have, and how the smallest memories often become the biggest breadcrumbs we leave behind.

If you’ve been moving so fast that life feels like a blur, or if you’ve ever wondered what moments you might be missing while you’re looking down instead of up, this conversation will land exactly where it needs to.

In this episode:

• Why our stories carry wisdom that data and information never will

• How distraction steals presence, connection, and meaning

• Parenting in a digital world and the “home run moments” we cannot afford to miss

• Redefining success through the idea of “enough”

• What it really means to leave breadcrumbs and blaze your own trail

Grab a copy of Tom's book Gotta Look Up

Connect with Tom on Instagram @tom_campbell24

Gotta Look Up on Instagram @gotta_look_up

You know how the first pancake is always a disaster? The pan's not hot enough, the batter spreads weird, one side is pale while the other's burnt. But you don't quit, you keep going, and by pancake three, you're making magic.

That's exactly what building your personal brand feels like.

I'm Janis, and in this episode of Launch My Brand Today, I'm giving you permission to pour that first pancake, even when it's messy, awkward, and imperfect. Because here's the truth: your first client pitch will fumble. Your first piece of content will feel forced. Your first attempt at explaining what you do will probably leave people politely confused.

And that's not a problem. That's the process.

I'm walking you through my Brand Brain framework—six questions that give you the clarity to start showing up, even before you feel ready. We're talking about crafting your 12-second pitch, defining your actual ideal client (not "everyone"), identifying the feeling you create, understanding your competition, aligning your aesthetic, and clarifying your end game.

Every person who has built a powerful personal brand did not wait for perfection. They're the ones who were willing to make imperfect pancakes while figuring out their recipe.

Because you can't get to pancake five without pouring pancake one.

Ready to start? Download The Brand Clarity Quickstart and answer these six questions imperfectly. Then go use them. Post something. Have a conversation. Show up.

Your first pancake might be burnt, but your fifth one is going to be delicious.

Let's get cooking.

You know that late-night scroll when you see someone in your industry hit 500K followers, announce their six-figure month, or land that big feature—and suddenly, your stomach drops? That sinking feeling that whispers, “They’re so far ahead of me.” Yeah, I’ve been there too. The dreaded comparison spiral.

But here’s the twist: what if that spiral isn’t your downfall—but your launchpad?

If you’ve ever felt like you’re falling behind or stuck watching others take off while you’re still “getting ready,” this conversation is for you. Together, we’ll break down why comparison isn’t the enemy—it’s data. It’s direction. It’s potential disguised as discomfort.

Here’s what we’ll unpack:

• The Psychology of the Spiral: Why our brains are wired to compare and how to break the emotional quicksand that follows.

• The Mindset Shift That Changes Everything: How to move from “Why not me?” to “What can I learn from them?”

• Practical Tools to Reclaim Your Power: From creating a Model List of aspirational brands to the “Not Yet” reframe that rewires your confidence and focus.

• Turning Envy Into Energy: How to study what’s working for others without copying—so you can adapt, evolve, and refine your unique voice and presence.

• The Long Game of Personal Branding: Why the people you’re comparing yourself to were once comparing themselves to someone else—and what that means for your journey.

By the end of this episode, you’ll see comparison not as proof that you’re behind, but as proof that the path exists. You’ll have a framework for transforming envy into insight, and fear into forward motion. Because the truth is, the comparison spiral can be your most potent teacher—if you know how to listen.

Whether you’re just starting to build your personal brand, finding your footing after burnout, or scaling to new heights, this episode will help you step out of the spiral and back into your power.

Key Takeaways:

• Comparison isn’t the problem—misinterpreting it is.

• Curiosity breaks the spiral; judgment fuels it.

• When you see someone’s success, it’s not competition—it’s confirmation that what you want is possible.

• Progress starts with one simple shift: “I’m not there… yet.”

Resources Mentioned:
✨ Grab The Brand Builder’s Companion on Amazon — a guided journal to help you build an aligned, purpose-driven personal brand without the overwhelm.
🧠 Take the Personal Brand Archetype Quiz — discover your unique brand identity and how to stand out authentically.
💡 Download the free Brand Brain Activation Guide — your starting point for clarity, creativity, and confidence in your brand journey.

Am I waiting for everything to be perfect before I launch? My website, my messaging, my offer, my audience size?

In this game-changing episode of Launch My Brand Today, I’m diving into one of the biggest myths holding so many entrepreneurs back — the belief that you have to have it all figured out before you start.

Here’s what I share in this episode:

• Why the world needs your perspective, not your perfection
• The difference between intentional preparation and fear-based procrastination
• Sarah’s story — what happened when she finally launched her framework after two years of “getting ready” (spoiler: it’s really good)
• Three powerful questions to ask yourself before you share anything — so you can launch with confidence and alignment
• How to know if you’re truly not ready, or if you’re just scared
• What you actually need to launch (hint: it’s not a perfect website or thousands of followers)
• Your invitation to take imperfect action this week

If you’re an entrepreneur, creative, or someone building a business around what you want to be known for, this episode will give you permission — and a practical framework — to finally put your work out into the world.

It’s time to stop waiting for the perfect timing or the perfect setup. Because here’s the truth: your people are waiting for you — not the polished version of you, not the one with flawless systems, but the one who’s ready to serve, share, and grow.

In this episode, I also introduce The Brand Builder’s Companion, a resource I created to help you build your brand with purpose and clarity so you can launch with intention instead of waiting for impossible perfection.

Don’t make your audience wait for you to feel ready. The world needs what only you can create. Start now — even if it’s messy, even if it’s small — because every big brand began with one imperfect first step.

Grab The Brand Builder's Companion

Most people only touch their LinkedIn profile when they’re job hunting or chasing a new opportunity. But I believe your brand should be working for you every single day.

In this episode of Launch My Brand Today, I share why treating LinkedIn like a fire extinguisher you only grab in emergencies keeps you from being discovered. I’ll walk you through how to replace fuzzy messaging with a clear, one-line clarity sentence, shift from posting for likes to posting with purpose, and build a presence that attracts the right opportunities on repeat.

I’ll also share a personal story about what happens when your referrals get fuzzy, and how I learned the hard way that clarity is everything. By the end, you’ll know exactly how to make LinkedIn your daily gym, not your emergency room.

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Let's keep going!

If you’ve ever thought your 9-to-5 is standing in the way of building the brand or life you really want, don’t miss the previous episode. In that conversation, I break down why your day job might actually be your secret weapon for personal brand growth, and how to use it as a training ground without burning out.

Building your brand while working 9 to 5

What's your Personal Brand Archetype? Find out here:

https://personalbrandarchetype.scoreapp.com

Let's get social!

https://www.instagram.com/janissadoyama

Do you ever feel like your 9 to 5 is standing between you and the brand, or the life, you truly want to create? In this episode, I’m sharing why your day job might actually be your best secret weapon for personal brand growth.

I’ll walk you through practical, encouraging tips to nurture your brand without quitting your job or burning yourself out. You’ll hear how to turn your everyday work experiences into fuel for your dreams, how to set boundaries that empower you, and how small, consistent actions really do build momentum over time.

If you’re scribbling ideas on your lunch break or reflecting after hours, know that you’re not alone, and you’re already on the right path. Your 9 to 5 can be your superpower, not your setback.

Also, I’ll share a fun story about how Dolly Parton wrote “9 to 5”

Ready to take the next step?

Take the Personal Brand Archetype Quiz at personalbrandarchetype.scoreapp.com to discover your unique strengths and start building a brand you love, right where you are.

Are you feeling the summer slowdown? Trust me, you’re not alone. In today’s episode of Launch My Brand Today, I’m sharing why this season, when everyone else seems checked out, could actually be your best time to move your brand forward.

I’ll walk you through a story about one of my clients who used this summer stretch to hone in on a single, powerful message for her brand. That clarity became her brand signal, something that stood out and drew new opportunities her way, even while her industry was slow.

I’ll talk about why narrowing your focus to just “one thing” can help you get noticed, book speaking gigs, be called for your expertise, or simply stay top of mind when it matters most. You’ll hear why it’s so important to keep showing up, even if all you can do is take one small step at a time. Those tiny moves are so much better than radio silence, and they’re what help your story keep unfolding, no matter the season.

In this episode, you’ll get actionable tips for showing up when motivation is low, inspiration to keep your brand visible, and a reminder that your story isn’t on summer break...it’s being written right now.

Ready to let your brand shine, even when things slow down? Hit play and let’s build some momentum together!

Ready to take the next step in your brand journey?

• 🎯 Discover your unique strengths with the Personal Brand Archetype Quiz.

• 📲 Connect with me on Instagram @janissadoyama for daily inspiration, tips, and behind-the-scenes moments.

• 💬 Book your free 45-minute Build Your Brand session and let’s map out your next big move: Get Started Here

In this episode of Launch My Brand Today, we’re unpacking one of the most common mindset blocks I see with personal brand builders: “I’ll charge once I’m more established.”

Whether you’re just starting out or finally stepping into the spotlight, this episode is your reminder that you don’t need to wait to be “ready” to get paid for your expertise. I’m sharing what I’ve learned from both my own journey and my clients’ experiences — including how to confidently charge for the transformation you provide, why pricing is more about belief than numbers, and how to build your brand and your business at the same time.

This one’s a heart-to-heart for anyone who’s been doing the work but hesitating to own their value. You are the brand. You are the product. You are the value. And it’s time to act like it.

🎯 Action Steps for Listeners:

1. Take the Personal Brand Archetype Quiz: Discover your unique strengths and traits by visiting personalbrandarchetype.scoreapp.com
2. Schedule a Personal Brand Discovery Call: Let’s map out a strategy to bring your vision to life. Together, we’ll turn your personal brand into a powerful tool for success. https://www.launchmybrandtoday.com/get-started

Let's keep the conversation going!

Screenshot this episode, tag me @janissadoyama on Instagram, and let me know what dream you’re ready to take action on. I'm rooting for you!

Feeling unsure about showing up as the expert? You’re not alone — and you’re more ready than you think.

In this episode of Launch My Brand Today, we’re diving into why your personal brand is the most powerful asset you have — especially in uncertain times. From navigating imposter syndrome to becoming recession-proof by simply showing up for what you already know, you’ll walk away with actionable steps to amplify your brand, own your value, and finally stop shrinking from the spotlight.

✨ Learn how to:
• Reframe your self-doubt
• Build a brand that magnetizes opportunities
• Take 4 simple steps to strengthen your visibility today

If you’ve ever been referred, you already have a brand. Now let’s expand it.

🎧 Tune in and let’s build your brand with courage and clarity — one step at a time.

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What's your Personal Brand Archetype? Find out here:

https://personalbrandarchetype.scoreapp.com

Let's keep the conversation going

https://www.instagram.com/janissadoyama