Welcome back to Launch for Profit! We’ve been doing really well with this new podcast, so thank you for listening! In this episode, I will teach you how to generate positive attention for your brand.

Trying to break a new market with your products or services can be a daunting task. There is a LOT of work to be done, and it takes a long time. 

But that’s just one option. Today I will tell you about another strategy, the one that I used to launch most of my products. 

Instead of starting a new topic, think about social issues that you believe in. There’s a lot of attention around these issues. You can find positive and meaningful ways to tap into that sphere.

I’m a huge proponent of capitalism. So that’s my thing, and by putting it front and center, I immediately become a voice for likeminded people. I also filter out the people who wouldn’t go for my products anyway.

So what’s something you believe in? How can you supercharge your launches to make them more impactful? Let’s find out! 

Key takeaways:

• The one thing I learned in the army that was a game-changer (3:07)
• Why I would never tie a political stance to a brand (6:31)
• Creating attention where there is none is not the only option (8:54)
• How to surf the wave of already existing attention to raise your profile (12:51)
• The best way to emotionally charge your launch and get an automatic following (16:46)
• How I launched my products on the back of an existing movement I believe in (22:07)

Additional resources

Visit Capitalist Swag to see how it’s done

Download the Lucrative Launch PDF 

Check out Traffic Secrets by Russell Brunson

Get your free trial at ClickFunnels

 

So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!