Tricia Morris is an inspiring entrepreneur in the beauty industry. Tricia’s journey spans from her early days in retail to founding High End Beauty, a company that curates luxury products from around the world. She’s also the creator of Eyetitude, a brand focused on emotional well-being, inspired by the lotus flower.

Today, we’ll explore how Tricia has introduced unique international brands to the U.S. market, her commitment to sustainability, and her collaborations with top influencers. Whether you’re passionate about beauty or entrepreneurship, this episode is filled with insights you won’t want to miss!

In this podcast you will learn:

- Strategies for successfully introducing unique international beauty brands to the U.S. market.

- Insights into sourcing and curating sustainable, eco-friendly, and cruelty-free products.

- The role of trade shows in discovering new trends, ingredients, and building essential industry connections.

- Challenges and lessons learned from partnering with large retailers and navigating the risks.

- Key branding strategies for selecting and positioning products in niche markets like spas and salons.

- Tricia’s inspiration behind the Eyetitude brand and how it champions both emotional and physical wellness.

-Tips for building customer trust and delivering exceptional service in the beauty industry.