Welcome to Season 2! Today I mix things up with a solo episode, sharing my experience launching my first out of home (OOH) campaign. I cover:<ul><li>When and why to consider running a brand campaign</li><li>How we launched our first OOH campaign for Float</li><li>What I learned, and what I would do differently in future</li></ul> Thanks for listening!

Welcome to Season 2! Today I mix things up with a solo episode, sharing my experience launching my first out of home (OOH) campaign. I cover:When and why to consider running a brand campaignHow we launched our first OOH campaign for FloatWhat I learned, and what I would do differently in future Thanks for listening!

Welcome to Season 2! Today I mix things up with a solo episode, sharing my experience launching my first out of home (OOH) campaign. I cover:<ul><li>When and why to consider running a brand campaign</li><li>How we launched our first OOH campaign for Float</li><li>What I learned, and what I would do differently in future</li></ul> Thanks for listening!

Launching A Big Brand Campaign

This is a podcast about brand marketing at SaaS startups. Across the three major functions of SaaS marketing -- product marketing, demand generation, and brand -- brand is consistently the least understood. There are a lot of marketing podcasts out there, but this is where marketers show up to discuss how to think about, and invest in, brand marketing at each stage of your startup's growth.

Business

Marketing

This is a podcast about brand marketing at SaaS startups. Across the three major functions of SaaS marketing -- product marketing, demand generation, and brand -- brand is consistently the least understood. There are a lot of marketing podcasts out there, but this is where marketers show up to discuss how to think about, and invest in, brand marketing at each stage of your startup's growth.

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Launching A Big Brand Campaign

Launching A Big Brand Campaign