Get to know Mintier founders, Rhaelyn Gillespie and Jessica Sheppard, who created a first of its kind product solving a universal problem, bad breath. Former Clearbanc (now called Clearco) employees, they both quit their jobs to build a clean and sustainable consumer packaged goods (CPG) company in the oral care category. They developed a 100% natural alternative that is the world’s first oil-based breath mint which they sell via their eCommerce website and wholesale to hundreds of retailers across North America.

In this episode we chat about: 

• Launching a clean CPG brand on Kickstarter
• Staying true to your brand values
• Building a bootstrapped DTC & wholesale brand from scratch on Shopify 
• Using TikTok as a marketing channel in 2022 (UGC)
• Selling into retail stores across North America

Quick links:

• Don’t forget to check out the Mintier website and on Instagram and TikTok
• Use the code LIVINGLAB15 for 15% off your first order!
• Read more about Mintier here. 

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