The majority of businesses start the same way: an entrepreneur creates a product or service that is unique and differentiated and then finds ways to market and distribute it. Unfortunately, this model doesn't really work.

Joe Pulizzi is a speaker, author, podcaster, and founder of multiple startups, including The Content Marketing Institute. Joe chose a different path to build CMI, starting first by building an audience through content and then adding products and services later to monetize. We promise that whether you have built a business already or you're considering it for the first time, after today you'll view the process with fresh eyes.

Tune in as Joe explains how to follow your passion, find your people, and launch a content empire that pays.

Resources

Joe Pulizzi

@joepulizzi on Twitter

Content Marketing Institute

Content, Inc.

PNR: This Old Marketing The Podcast

Small Business Barometer

How to Cook That with Ann Reardon

Tools of the Titans