Dental Connections provides critical dental services to low-income individuals in the Des Moines area, as well as school-based dental services to students who might otherwise fall through the cracks.

It's hard to concentrate in school when you have a toothache; some students even contemplate pulling their own tooth before they learn about — and access — Dental Connections school-based or mobile clinics.

When Carly Ross was hired as executive director, part of her goals was implementing a marketing strategy and raising awareness of what supporters saw as a "best-kept secret." Like many nonprofits, Dental Connections had been operating under the radar while providing critical services, something she wanted to change.

In the podcast, Carly talks about building out the nonprofit's marketing efforts, launching and revamping a new signature fundraising event, and the importance of starting now to build the organization's event and marketing infrastructure for later.

• How to engage your nonprofit board in marketing
• Launching a new signature fundraising event
• The power of in-person testimonials during a fundraising event
• Creating an informal instead of formal fundraising event
• Building event infrastructure to grow for future years

Link: https://dentalconnectionsonline.com/

---------------------------------------

Nonprofit Storytellers features the stories of how not-for-profit professionals are sharing their organization's story. From outreach to marketing to fundraising, host Mackenzie Walters leaders on how they accomplished their goals through smart storytelling.

→ More episodes and additional articles: www.nonprofit-storytellers.com

→ Sign up for our newsletter: www.nonprofit-storytellers.com/newsletter

→ Nonprofit Storytellers is published by StoryStruck Marketing. It's editorially independent. It's hosted and edited by owner Mackenzie Walters, a national award-winning journalist.

Thank you to our podcast advertisers:

→ Eden Plus — Fundraising consulting, including capital campaigns (https://edenplus.org)

→ International Translation Services — Interpretation and translation services via phone, video, or in-person (https://translatorsiowa.com)

→ Harmony Consulting — Strategic planning, communications, and training (https://www.harmonyconsultingdsm.com)