A huge welcome back to our 2024 summer intern, Hope Ogg. 

We checked in with Hope one year after her graduation from ISU to hear about her journey:

• New personal training for perimenopause business 
• Grassroots delivery method 
• Her no email list, no website business growth 
• A new opportunity on the West Coast

Hope Ogg previously worked a summer with Debra and learned amazing skills to help her branch out and create my own business training women!

• [00:02:45] – What have you been doing both before, during and since your internship ended?
• [00:04:33] – With your experience coaching during your 4 years at Iowa State, who were your clients? How did you start coaching? Where was your experience?
• [00:08:10] – How is life changing now making you think about other opportunities?
• [00:16:58] – What kind of business goals do you have in the next year?
• [00:18:24] – Are you in the process of testing funnel components to reach new clients?
• [00:20:42] – Perimenopause, affecting women from late 30s to mid 50s, is a hot topic and a niche opportunity. Among athletes, active and inactive women, a narrow focus helps a customer feel seen and heard and a broad one feels too generalist. Who are you going to try to target with your messaging?
• [00:23:38] – How will you connect with your clients, attract new customers and enroll them?

Hope’s Journey on Her Perimenopause Business Grassroots  

Post-Graduation

• Worked with a strength and condition business and an orthopedic clinic.
• Trained middle school, high school and D2-D3 athletes with sports performance on speed and strength.
• Currently embarking an opportunity with a gym to coach women in menopause.
• Started Hope Strength Studio in October 2024, training women with a 6-week program of increment training in-studio and online.
• Teaches a pelvic floor class teaching how to engage the core.

Connecting to Clients

• Social media posting and direct messaging.
• Know the program and time suitable to the client.
• Direct the client to the 6-week program on Newie app.

Strategy Moving Forward

• Platform growth to provide services and inform the audience on facts and science.
• Network connection to gyms to attract new and broader clientele.

Hope’s Program: 6-Week All Things Peri/Menopause 1.0

• A fitness program for women in peri-menopause and menopause, focusing on strength, balance, and wellness to boost energy, support hormonal balance, and enhance well-being.
  • 3-4x per week training
  • weight training
  • focused on building muscular strength and bone density
  • minimal equipment required: dumbbells and/or resistance bands
• Available on Newie App.

Connect with Hope:  

• Instagram – @hopestrengthstudio 
• Newie – Hope Ogg’s 6-Week All Things Peri/Menopause 1.0

• Previous Episode – What Do You Consider in How Much Do You Charge (Series) Part 3
• More Like This – From Unknown to Online Success: Building Your Brand Presence

Resources 

• Join Flipping 50 Menopause Fitness Specialist to become a coach!
• Get the Flipping 50 Business Scorecard to guide you as a coach.
• Take the Quiz for support.

Joe Huff and his business partner Bridget Hilton are obsessed with experiences. As keynote speakers, co-authors of the book Experiential Billionaire and Treasure Maps card game, and self-proclaimed experiential guinea pigs, they are passionate about inspiring people to live intentional, regret-free lives by going after audacious goals. They’ve trained to be samurais, danced with the northern lights, tracked silverback gorillas in a hail storm, stood face-to-face with a hungry lion on safari, visited 50+ countries and all 50 states, absorbed life lessons from Maasai Mara tribesmen, built schools for kids in need, and explored the experiential riches life has to offer.

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