Is it worth creating a new product prototype? Learn about the importance of prototyping. Ian Peterman explains why a new product prototype is beneficial to your business. Know some tips about what metrics to look out for when creating a new product. Find out about potential dangers that you may encounter in product development.

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

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This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

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